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Press kit

Student Body is a fitness discovery platform and professional workspace for instructors and studios, founded in Porto in 2026 by Kelly Cox and Luke Ragno. Everything on this page is free to use in coverage of Student Body, with the credits shown.

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Latest release · 17 October 2026

Student Body’s first three events sell out: the Porto platform putting fitness instructors at the center

Sculpt & Spritz at The Rebello, Garden Flow & Brunch at LEA and Sky to Spa at Tivoli Kopke Porto Gaia were three events in three weeks, all sold out, pointing to demand for classes chosen by the person who teaches them.

PORTO, PORTUGAL, 17 October 2026 — Student Body, the fitness platform founded in Porto by Kelly Cox and Luke Ragno, has sold out its first three events, held between 20 September and 10 October 2026. Each paired an instructor or a team of practitioners with a space in the city beyond the traditional studio.

At Sculpt & Spritz on 20 September, the day the platform launched, Nathaly Machado of Plena Wellness led a sculpt class at The Rebello, followed by spritzes. At Garden Flow & Brunch on 26 September, Diana Freitas of ōmlab taught outdoor yoga in the garden at LEA, with brunch to finish. At Sky to Spa on 10 October, at Tivoli Kopke Porto Gaia, Healing House practitioners Alejandra Ayerbe, Parina Andreeva and André Aníbal Rodrigues Alves paired sunset yoga with an immersive poolside sound healing session.

The formats are deliberately different. The common thread is the people leading them, and that is the idea behind Student Body.

A class is the person teaching it

Two classes can share a name, a studio and a format, and still feel completely different depending on who teaches them: the music, the pace, the personality, how the room feels. Kelly Cox noticed this after moving to Porto in 2023. When one of her favorite instructors stopped teaching at a studio, the only way to find out where she had gone was to message her on Instagram.

“We kept seeing the same thing: the instructor was often the thread connecting the whole experience,” says Kelly Cox, co-founder of Student Body. “Events let us bring that idea into real life. Discovery online should lead somewhere, and for us it comes back to getting the right people into the right room together.”

A professional home for the people who teach

On Student Body, each instructor has a profile that moves with them across studios, venues and independent classes, with their teaching style, modalities, languages, certifications and schedule. Students discover classes through the people who teach them and follow instructors wherever they teach.

The platform is also a workspace. Instructors see attendance and fill rates for their classes and, in aggregate and anonymously, the days and times Student Body students want to train that they don’t yet teach, and the types of class those students are looking for: a signal of demand before they open a new class. Studios manage schedules, bookings, waitlists, payments, class packs and attendees. Student Body also connects to some of the booking systems studios already use, so nobody has to switch tools to get started.

Student Body is free for students and takes no commission on bookings: payment for each class goes directly to the instructor or studio teaching it, with only standard payment processing fees applying. The business model rests on optional professional tools for instructors and studios.

“We don’t think our business should grow by taking more money every time an instructor teaches another class,” says Luke Ragno, co-founder of Student Body. “We’d rather build tools useful enough that they choose to pay for them.”

Porto first

Student Body currently features instructors across yoga, Pilates, barre, cycling and sound practices, and is preparing new events with instructors, studios and hospitality partners in Porto. The platform is open to instructors anywhere, but Student Body is putting all its effort into Porto before it expands.

“The technology can grow across cities, but what makes each community special comes from the people who are already part of it,” says Cox.

About Student Body

Student Body is a fitness discovery platform and professional workspace for instructors and studios. It brings each instructor’s professional identity, schedule, community and business insights into one place, and helps students discover the people behind the classes they love. Founded in Porto in 2026 by Kelly Cox and Luke Ragno, it is free for students and takes no booking commission. Alongside the platform, it produces instructor-led fitness and wellness experiences with studios and hospitality partners.

Founded
2026, Porto, Portugal (Student Body, Lda.)
Launched
20 September 2026
Founders
Kelly Cox and Luke Ragno
What it is
A fitness discovery platform and professional workspace for instructors and studios. Students discover classes through the people who teach them; instructors have a profile that moves with them across studios and independent work.
For instructors
Professional profile, schedule across studios and independent classes, session management, attendance and fill rates, and aggregate, anonymous demand by day, time and type of class.
For studios
Scheduling, bookings, waitlists, payments, class packs and attendees; connects to some widely used booking systems.
For students
Discover and follow instructors, explore classes and events, book.
Business model
Free for students. No Student Body commission on bookings: payment goes directly to the instructor or studio (standard processing fees apply), by card, MB WAY, Apple Pay or Google Pay. Optional professional tools for instructors and studios.
Events
Sculpt & Spritz (The Rebello, 20 September), Garden Flow & Brunch (LEA, 26 September) and Sky to Spa (Tivoli Kopke Porto Gaia, 10 October): the first three, all sold out.
Modalities
Yoga, Pilates, barre, cycling, sound practices
Where
Open to instructors anywhere; all effort focused on Porto before expanding.

Event photography

High-resolution photos from our first three events. Free to use in editorial coverage of Student Body, with the photographer credited as shown.

  • Participants raise their spritz glasses on a terrace above Porto.
    Sculpt & Spritz with Nathaly Machado (Plena Wellness) at The Rebello, Porto, 20 September 2026.Photo: Yulia S. (@myopic.pics)High resolution (JPG)
  • Hands toast with orange spritz glasses against a blue sky.
    Sculpt & Spritz with Nathaly Machado (Plena Wellness) at The Rebello, Porto, 20 September 2026.Photo: Yulia S. (@myopic.pics)High resolution (JPG)
  • The sculpt class seen from above, on mats across a wooden deck.
    Sculpt & Spritz with Nathaly Machado (Plena Wellness) at The Rebello, Porto, 20 September 2026.Photo: Yulia S. (@myopic.pics)High resolution (JPG)
  • A stretch on the terrace, with the city behind.
    Sculpt & Spritz with Nathaly Machado (Plena Wellness) at The Rebello, Porto, 20 September 2026.Photo: Yulia S. (@myopic.pics)High resolution (JPG)
  • An outdoor yoga class in a walled garden, arms raised.
    Garden Flow & Brunch with Diana Freitas (ōmlab) at LEA, Porto, 26 September 2026.Photo: Tania Belyaeva (@tania.belyaeva)High resolution (JPG)
  • Participants hold a side-angle pose on mats in the garden.
    Garden Flow & Brunch with Diana Freitas (ōmlab) at LEA, Porto, 26 September 2026.Photo: Tania Belyaeva (@tania.belyaeva)High resolution (JPG)
  • The group sits together on their mats after class.
    Garden Flow & Brunch with Diana Freitas (ōmlab) at LEA, Porto, 26 September 2026.Photo: Tania Belyaeva (@tania.belyaeva)High resolution (JPG)
  • Two participants laugh over brunch.
    Garden Flow & Brunch with Diana Freitas (ōmlab) at LEA, Porto, 26 September 2026.Photo: Tania Belyaeva (@tania.belyaeva)High resolution (JPG)
  • Yoga mats laid out on a lawn among bronze sculptures, above the river.
    Sky to Spa with Healing House at Tivoli Kopke Porto Gaia, 10 October 2026.Photo: Tania Belyaeva (@tania.belyaeva)High resolution (JPG)
  • Sunset yoga on the lawn, with Porto across the river.
    Sky to Spa with Healing House at Tivoli Kopke Porto Gaia, 10 October 2026.Photo: Tania Belyaeva (@tania.belyaeva)High resolution (JPG)
  • An infinity pool reflects Porto at dusk.
    Sky to Spa with Healing House at Tivoli Kopke Porto Gaia, 10 October 2026.Photo: Tania Belyaeva (@tania.belyaeva)High resolution (JPG)
  • A sound healer plays beside guests resting in the candlelit spa.
    Sky to Spa with Healing House at Tivoli Kopke Porto Gaia, 10 October 2026.Photo: Tania Belyaeva (@tania.belyaeva)High resolution (JPG)
Kelly Cox

Kelly Cox

Co-founder, brand, strategy and community

Kelly Cox grew up in Los Angeles and studied Advertising and Marketing Communications at the Fashion Institute of Technology in New York. After starting in fashion, she spent nearly a decade in beauty with brands including amika, ghd and Wet Brush, working closely with stylists and salons. In 2020 she co-founded the branding and e-commerce agency Concept & Cadence. She moved to Porto in 2023, where yoga and cycling classes became her way into a community, and where Student Body began.

Portrait (JPG)
Luke Ragno

Luke Ragno

Co-founder, product and technology

Luke Ragno is from Northern California and holds a master’s in Graphic Design from FHNW in Basel, Switzerland. His career spans design, digital products and technology, and in 2020 he co-founded Concept & Cadence, building websites, brand identities and strategy for small and mid-sized brands. At Student Body he leads product and the platform’s development.

Portrait (JPG)

Logos

Please use the files as they are: no recoloring, stretching or effects. Student Body is two words, with a capital S and B.

Coverage

Press contact

For interviews, images or anything else, write to Kelly or send a message on WhatsApp.

Kelly Cox, Co-founder

press@studentbody.pt+351 935 879 837 (WhatsApp)